Event: Brighton SEO

BrightonSEO 2018 was bigger and better than ever, with industry experts, specialists and global key speakers enriching the day with their knowledge and advice. #BrightonSEO

So what did KMG take away from the day? As it’s Halloween and 13 is lucky for some, here is a list of 13 important takeaways from our day. We found the day to be informative and insightful. We listened to talks across every aspect of the SEO spectrum; from ‘Using Stunning Design to Leverage your SEO‘, to ‘How to use your competitors for freeeeee links!’

  1. “Find competitor’s 404 inlinks, contact the site and suggest they link to you instead.” Laura Hogan – Ricemedia
  2. “80% of people would rather watch live video from a brand than read a blog.” Bobbi Brant – Kaizen 
  3. “Google needs the evidence that you are a preferred brand. People need to think about your brand, talk about your brand, search for your brand, and click on your brand.” Hannah Thorpe White.net
  4. “Across all Google’s search queries, there are 15 organic clicks for every paid click.” Rand – Fishkin SparkToro
  5. “Gen Z is the generation born between 1995-2013. They are genuinely interested in social activism. They love Snapchat & Instagram Stories and hate ads.” Sarah Bradley – University of Oxford Student Union
  6. “Design for trust – make sure your design is consistent, communicate through colour, use images and photos to tell stories, showcase products and represent your brand, and keep an eye on file sizes to decrease the page load time.” Meg Fenn – Shake it Up Creative
  7. “Graphic design is instrumental to communicate effectively and to inspire people to take action.” Meg Fenn – Shake it Up Creative
  8. “Don’t get into the black hole of creating a ton of content that does nothing. Have an objective for your content and focus on it’s purpose.” Matt Siltala – Avalaunch Media
  9. “Put your search data to the core of your digital strategy.” John Brasington – Pi Datametrics
  10. “Sometimes you have to alter your plan (even though you know it’s going to work) to align with your customers’ comfort level.” Patrick Reinhart – Conductor
  11. “To win in Enterprise SEO you need to better understand internalisation, indexing, site speed, internal linking and mobile.” Rachel Costello – DeepCrawl
  12. “Be consistent: Consistency is the mother of all good SEO.” Mark Thomas – BOTIFY
  13. “Download a competitor’s graphic that did well and drag and drop it into google images, see sites which covered it, ask them to feature your material.” Laura Hogan – Rice Media

BrightonSEO is a one-day search marketing conference and series of training courses held, not surprisingly, in Brighton. It takes place twice a year and brings together some of the best speakers in the world of search, and definitely the best crowd. See you again next year BrightonSEO.