How do you know which marketing messages hit home? Like this…
Testing the power of your marketing is tricky. It’s not easy to know exactly which ad, which campaign and which website messages drive specific calls.
Call tracking changes all that. So now, when your customers call you, you’ll be able to track their call back to the specific messages that made the difference – so you can stop spending money on marketing that doesn’t work, and focus solely on what does.
You customer visits your website in the usual way, via a search engine or a direct email campaign.
When they click through, they’re given a unique phone number for that session. So whatever they browse on your site, the phone number follows them.
When they decide to call you, they use the number that’s in front of them. We forward the call to you.
Detailed reports tell you what your caller was looking at before, during and after the call, so you know which messages drove the actions that mattered.
Because you know which marketing messages worked, you can use the data to continually refine your marketing.
It’s a powerful thing, knowing how your customers are acting rather than assuming. So the more use you can make of the data call tracking gives you, the more successful you can make your marketing messages.
Feed the data into your CRM system and give your entire marketing strategy a stronger platform. Use it to power your PPC campaigns, so every click delivers more. From analytics to A/B testing integrate call tracking across your business and discover what happens when you take the guesswork out of marketing.
Talk to us about call tracking and our starting point isn’t the technology; it’s you and your customers. Once we understand your aims, we’ll design the call tracking system that fits the way you work, and delivers the clarity and insight you need.
Talk to KAU Media Group to find out more about Call Tracking. Call us on +44 (0)203 368 8556 or contact us.
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