Content matters (like never before)
The content that gives your website something to say. The content that drives your SEO and feeds your blogs. The content you don’t have time to write… but we do.
More than ever, what you say and how you say it is what drives your marketing. From a 140 character tweet to the punch of your homepage, the words you use define who you are, and what your customers think about you.
So how come the words are so often left until last?
For all the power of video and photography, when you need to talk detail. When you need to share opinion or provide instruction. And when you need the final call to action that drives the click or call, words still work.
It’s not what you do that matters. It’s the difference you make. KMG copywriters know that turning a browser into a buyer demands the ability to get to the heart of what really matters to your customers. And keep it brief.
If you’re intent on climbing search engine rankings, it’s content that will drive that push. From web content to blogging to landing pages, only fresh, original content (created from scratch, not plagiarised from somewhere else) matters.
And because Google never called and placed an order with anyone, KAU copywriters create content that works for human beings and Google.
There’s no point having a blog or news section that sits there unloved. It’s not doing you any favours – in terms of building your credibility or boosting your search rankings – and it could be harming your business, because an inactive blog looks like a signal of an inactive business.
KMG copywriters write for a huge range of industries, turning your brief thoughts and scribbled notes into well-argued articles that build your profile and give you something powerful to share on social media.
Every business has its own stories. Every company has its own tone. If you’ve never quite managed to pin yours down, we’ll help give you an authentic voice that doesn’t talk at your customers; it shares with them.
Talk to KMG to find out more about content copywriting for your business. Call us on +44 (0)203 368 8556 or contact us.
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