Increasing your visitor numbers is one thing. Ensuring those visitors call, book or add to cart is quite another. That’s why PPC with KMG means making the most of every single click
Your online business needs to be found and it does that by appearing prominently in Google’s search rankings. An organic SEO campaign is one way of doing that. Pay Per Click (PPC), otherwise known as paid search advertising, is another.
When you look at a page of Google/Bing/Yahoo search results, the ones occupying the most prominent positions, will be driven by PPC. PPC advertising is effectively an auction. You tell Google how much you are prepared to spend on a particular search phrase and the higher the bid the more prominent (or more frequent) your entry will appear in search results.
The cost per click changes through a number of factors, including the time of day you’d like your entry to appear, the competitiveness of the phrase and the positioning of your ad – in regular results, in Google Shopping results etc. Every campaign is designed for one purpose: to drive traffic to your website that it results in business.
Used well, PPC can be a powerful tool. It can help you get results fast – particularly useful for a newly established website that hasn’t yet had time to consolidate organic SEO rankings.
PPC can be a perfect way to push specific offers and promotions. And, because changes made in PPC are instant, you can respond to seasonal fluctuations or changing customer behaviour fast.
Using PPC effectively takes time and experience. Whilst anyone can manage their own campaigns, trial and error in PPC can cost lots of money for little reward. KAU Media Group are PPC experts, and that means we can help you get results fast, so your money is spent on campaigns that work without the need to keep your fingers crossed.
There are clicks, and then there are productive clicks – clicks that generate a return, clicks that result in loyal customers. Those are the most valuable clicks of all. At KMG we’ll help ensure your PPC campaigns do more than drive visitors to your site – they’ll drive calls, bookings and sales too.
So, how do we do that? We’ll help you find the key phrases that generate you more return on investments, with the use of KAU Media Group’s optimising platforms. With our enterprise level bid management solutions, we’ll monitor trends that tell us when is the best time to advertise, in what areas to advertise, and on what keywords to focus your money on. We will track the keywords that drive your sales online, web forms and calls to your business. We’ll keep updating your campaigns, so as customer search habits continue to change, your PPC will keep pace.
KAU Media Group has experienced PPC experts that will build and manage the perfect campaign tailored to your business, delivering the best possible results. To determine the most promising strategy, we analyse your company, industry, and competitors to implement the most effective and relevant keywords that produce the most valuable clicks. As the campaign runs, our team will monitor every detail to optimise your ads so that they consistently develop to achieve the best performance.
With KMG you will have constant access to a clear and transparent portal in which you can track all your PPC ads across all search engines to check your daily spend, cost per clicks, conversion rates and much more. We can provide you with regular reporting to suite your needs, whether it is weekly, monthly or ad-hoc so that you are always in the know about where your money is going and what you’re getting from it.
Don’t think of them as alternatives. PPC complements SEO and vice versa. It may be that one is more suited to your business than the other. It may be that running the two side by side could generate more impressive results than either alone ever could.
Speak to one of our digital consultants to advise you where best to spend your money.
Put KAU Media PPC services to work on your site. Call us on +44 (0)203 368 8556 or contact us.
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