If you haven’t already heard of it, TikTok is the latest social media platform taking the world by storm. It first launched outside of China in late 2018, and has rapidly acquired users around the globe since then. It was the most downloaded app in the App Store in both 2018 and 2019, and has seen a massive boost in users during the covid-19 crisis as people stay home and turn to their screens for socializing and entertainment.
The app specializes in short-form video content, and in some ways could be seen as a competitor for YouTube more than other traditional social channels like Instagram and Snap. Rather than sharing what you’ve been up to in your daily life, it encourages you to create and share entertaining content in the form of viral songs, dances and challenges. It is full-screen, immersive vertical video, much like Snapchat and Instagram Stories. The huge success of this format on these channels and now TikTok shows its appeal. And the stats back it up too – TikTok has the highest post engagement rate of any social media channel.
TikTok launched a beta for a self-serve ad platform in late 2019, enabling more advertisers to buy media on the app (as opposed to reservation buying for large orders or creator/influencer partnerships, which were the first forms of advertising available). KMG were able to get some of our clients onto this beta through our TikTok Partnership Manager, and our early campaigns were immensely successful. Given TikTok’s user base is mostly younger (18-34), we recommended our clients in the education & mobile app industries get on board this rapidly growing platform.
Here’s a sneak peek of some of our early results:
Want to know what all the hype is about? Download it and try it yourself! And if you want to get your ads on the fastest growing social media platform in the world, talk to us for a winning TikTok strategy that will drive results for your business.