Display advertising combines the power of copy, images, and URL links to encourage customers to find out more about a product and make a purchase.
These display ads can be static or animated and can contain multiple images, rich media ads, and even video to help attract attention and drive conversions.
Whether you’re looking to retarget previous customers, increase your brand awareness, attract new customers, or all three combined, we create display ads that keep your brand at the forefront of consumers’ minds.
Types of Display Ads
Remarketing Ads are also referred to as retargeting ads. These advertisements allow you to create personalised ad experiences that target specific customer groups based on the actions they’ve taken on your site. This helps drive up conversions and meet customer needs more effectively.
These ads are used when there are specific keywords, browsing habits, and languages your users typically utilise. Display advertisements can then be created to meet these parameters.
Personalised display ads are some of the most powerful as they allow you to segment your audience into categories based on factors such as their demographic, interests, purchase history, and on-site behaviours. This lets you create highly targeted ads with a greater chance of conversion.
Ads placed on websites allow you to target users on the websites and publications they love. This lets you connect with your audience where they’re at and be present and visible where they spend the most time. It’s highly effective and ensures your brand remains at the forefront of users’ minds.
The programmatic display advertising industry has more than doubled in recent years. It allows you run highly targeted ads through automated bidding on display inventory in real-time. You can harness the power of programmatic advertising to reach your user base and achieve real results for your business.
Display Advertising
Whether standard or dynamic, we believe display advertising is essential to business success. At KAU Media Group, we tailor our display ads to your users to help remind them why your business should be their first choice.
With our help, you can engage customers across multiple touch points, regardless of their original browsing device or publisher, with powerful display advertisements. We help you stand apart from the competition, get noticed for all the right reasons, and drive your business forward.
Contact us today to find out more about display advertising and how it can benefit your business. We’re here to answer your questions and support your digital marketing success. Let’s get started today. Get in touch with us.
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