Taking a full-funnel approach, in this article, we will take you through our tried and tested marketing strategies for education businesses that will supercharge your enrollment in a cost-effective and engaging way. 

Building brand awareness with digital advertising 

One of the best ways to increase brand visibility and awareness is to utilise paid digital advertising. By running multi-channel, targeted campaigns, you can use your marketing budget efficiently for lead generation and conversion. 

Paid advertising is available across a range of platforms, which are most notably: 

• PPC (pay-per-click).
• Paid social media (Meta, TikTok or Instagram).
• Creative display advertising.
• Video advertising.

With detailed targeting and market segmentation, you can strategically place your brand to be most visible in front of your potential audience, where they are most likely to be en masse. 

You can use paid advertising to target broadly, based on demographics, or hyper-specific, based on location or interests, depending on your campaign goals and objectives. 

Optimise online content 

Another way to attract new students and increase visibility of your training facility is to ensure that your website is optimised for the relevant SEO keywords. 

It’s important that your institution appears high up the SERPs (search engine results pages) when searching for relevant words or phrases. Search Engine Optimisation, or SEO, helps your website and content be visible when people search independently. 

Conducting keyword research will help you understand the types of pain points and queries people are searching for, as well as the monthly volume of people searching. 

This can help you identify keywords with high intent to add throughout your website to increase your chance of capturing this engaged audience and converting them into students. 

Create engaging and educational content 

With an understanding of search terms that your target audience is looking at, you can identify any gaps that allow you to create new content to tap into relevant keywords with high demand and intent. 

Creating a variety of content types, such as blogs and articles as well as videos, guides or even webinars, can help you attract a range of potential students across multiple platforms.  

Sharing educational content, you can position your teachers or tutors as thought leaders to build a positive reputation and increase your credibility as an educational institute. 

In turn, this can grow your authority and increase the trust in your team, something that Google looks for when ranking your website and its content.  

Simplify the enrollment process  

Once you have attracted new leads, it’s important that your enrollment process is as user-friendly and simple as possible, whilst also capturing the vital administrative information needed.  

Prioritising user experience in the enrollment process and utilising tools, like SmartChat, can decrease opportunities for drop off in the application journey and boost conversions by up to 40%. 

Grow a community of current and past customers 

While your main goal may be to increase enrollment from new and future students, nurturing your existing network of current and former students can help to foster strong relationships and build positive sentiment and brand association. 

Creating an alumni network and keeping them engaged via segmented email journeys, hosting events for knowledge exchange and setting up networking opportunities for current and past students can help improve your credibility, increasing the chance of graduates recommending your institution to peers. 

Monitor results and make continuous improvements 

The key to sustained growth lies in accurate reporting. Prioritising measuring results and making data-informed decisions can help you to continuously adapt your strategy based on results. 

This will allow you to develop an ongoing strategy that focuses on growth and increasing enrollment to ensure your education or tutoring business can continue to thrive and attract high quality students. 

Final Thoughts 

When it comes to boosting enrollment for education institutes or tutoring businesses, it’s important to consider all aspects of the enrollment journey. 

From building brand awareness and driving traffic and creating an optimised website with engaging content, to simplifying the enrollment process and nurturing current and former students, having a digital marketing strategy that is results-driven and measurable can help you to skyrocket your enrollments and strive for growth.