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Industry Insight – Google SEO Algorithm Updates

In June Google has announced more pesky algorithm updates to keep us advertisers on our toes and ultimately, refine the quality of the experience for users of the search engine giant. Have you noticed a change in your website’s organic traffic? It seems to be the Health and Finance fields that have been affected negatively.…

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Opinion – Touch The Readers Mind, and Engagement Will Follow

Do You Run Your Own Social Advertising? The amount of times I’ve heard companies tell me they do their Social Media marketing themselves astounds me. I think it’s borderline ignorant to assume that because they know their business inside out, they don’t need help with Social Media marketing. Publishers like Facebook and Instagram have had…

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Facebook Certified Planning Professional

Becoming Facebook Blueprint Certified Facebook Certified Planning Professional  Issuer: Facebook Blueprint What does this mean? Blueprint Certification is Facebook’s credentialing program for digital advertising professionals who demonstrate advanced proficiency in Facebook marketing. The Facebook Certified Planning Professional credential is awarded to digital advertising professionals who are proficient in planning successful Facebook advertising campaigns. KMG needed to…

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Prepping E-Commerce Campaigns for Christmas

Your Holiday E-Commerce Strategy The year has flown by and now it’s the lead up to Christmas and the potential for making sales is very real. Q4 promises a busy time for e-commerce campaigns to shine. A chance to capitalise and be present for the busiest time of the year for retailers online. So, how…

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Keeping Content Classy: Tips for Your Website & Blog

Content is King. Whether you’ve heard this phrase or not, you should know why it’s important. The factors that determine where your website ranks on Google’s search results are changing as algorithm updates evolve and new ones are introduced. These updates focus on improving user experience and a large part of this experience relies on…

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