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Hot Topic – Facebook’s Data Transfer Project

Have you got thousands of pictures spanning back years and years in the depths of your Facebook profile? Creating a road map of different fashions, hair styles, partners and nights out you would rather erase permanently? I wonder whether my grandchildren will scroll back all the way to see a play by play of my…

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Hello BERT!

It’s October 2019 and Google has announced an algorithm update called BERT. It is set to make a huge difference as it will reportedly impact 1 in 10 of all search queries. Google has said that this update is “representing the biggest leap forward in the past five years, and one of the biggest leaps…

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Hot Topic: What is happening to Average Position!?!?!?!

What is happening to Average Position!?!?!?! Today is a sad day for us PPC marketers. According to Google, as of today, they are going to ‘sunset’ Average Position as a metric. Average Position has always been a metric that we use to get a strong indication of how our paid ads are positioned in relation…

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Hot Topic – IOS vs Android CPI & Quality of Customer…and why?

When it comes to mobile app marketing, it is important to have a strategy in place from the offset where what return on advertising spend (ROAS) really means to them is fully understood. This will be specific to the client’s business model and ultimately depend on how the app generates revenue. Does the customer have…

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Hot Topic – Facebook to Launch Digital Currency

Opinion is divided over Mark Zuckerberg’s announcement to launch a Facebook digital currency in 2020 that will rival China’s AliPay. There’s a few schools of thought here depending on whether you are an optimist or a pessimist. I am most certainly a pessimist, but let’s examine what we know so far anyway and ask ourselves:…

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Hot Topic: Facebook F8 Conference

More than 5,000 developers, creators and entrepreneurs from around the world came together for F8, the annual Facebook conference in San Jose California this month. Here are the platform changes and updates that the Facebook key speakers revealed during the course of the conference for what we can expect from Facebook, Instagram, Whatsapp and Facebook Messenger…

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Hot Topic – Is Your Website Secure?

This blog is all about making sure that your website or landing page is secure. How do you get that padlock next to the URL and why is it important? The last thing you need, if you have paid to get traffic to your website, is someone bouncing off because your website is not secure!…

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Hot Topic – Goodbye Average Position

Google have announced the end of a legacy metric for Google Adwords: Avg. Position. The deadline is set for the end of 2019. The announcement comes as what used to be a primary metric for advertisers has depreciated in usefulness over time and here’s why. For those that don’t know, Avg. Position in Adwords is the…

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Hot Topic – WhatsApp, Instagram and FB Messenger to Merge?

What is Facebook up to now? In the news this month, Mark Zuckerburg reluctantly shared with The New York Times his intention to merge Facebook Messenger, WhatsApp messenger and Instagram by the end of 2019. This would ease his collective work load, after the initial heavy lifting, as he would not be trying to compete…

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