A word for word interview with Kashif Khokhar: How did you meet the other KMG founders? I have known Abz and Usman since we were at University. Abz and I went to City Uni in London together. That was 18 years ago now.  We have been best friends ever since. What are you looking forward to at the moment? Going to Dubai with my family. How would your friends and family describe you in three words? They would say that I’m ambitious, generous and fun. What’s your favourite thing about KMG? Without a doubt, the people. My team are great and the people we work with are too. What are you excited about in digital at the moment? Digital is constantly changing and evolving with new technology and algorithm updates, so it’s exciting for so many reasons. I am so intrigued to see the effect that Artificial Intelligence will have in digital. I am also looking forward to Virtual Reality & Augmented Reality to become more common place and integrated into our work at KMG. What’s your favourite series? I loved Game of Thrones, Narcos, 24, Power and House of Cards is epic. If you didn’t work in digital, where would you work? Automotive. I love cars. What’s the proudest moment of your life so far? The birth of my boys. Where do you see KMG in ten years? Hopefully, KMG will be a large media group that is an umbrella company to many subsidiaries in multiple sectors including Media and Technology. What is one of your favourite client success stories? One of my favourites is our client Stronghold Security Doors, I think we are featuring them on this newsletter. Why’s that? It’s so humbling to see a young start-up company grow so rapidly due to our campaigns.  It is also immensely satisfying that they recognise the correlation between their business growth and our involvement in their digital strategy. If animals could talk, which animal would you talk too? What a question, probably a Monkey because they would make me laugh. Tell us an interesting fact about KMG employees? We go through 6 bottles of Hot Sauce a week. What’s the best thing about working in Digital Marketing? Our team have a combined experience of over 50 years in marketing, but the best thing is that there are always new things to learn. There’s always something new going on, it’s fast paced and fun. What’s the best way to start the day? Having my kids wake me up. What makes a great team? Personalities make a team. The KMG team have similar traits, shared goals, mindsets and are willing to think outside the box. We have fun together, encourage each other and gym together. It’s a great bond we all share. What age do you wish you could permanently be? I like where I am right now. What movie title best describes your life? Fast and Furious. What’s the best piece of advice you’ve ever received? ‘Worry about the things that are under your control and forget about the rest.’ Ok and finally… Shark diving, bungee jumping, or sky diving? Sky diving.