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The first Headmasters salon opened in Wimbledon Village in 1982. With dedication & commitment to our core values of combining premium hairdressing & amazing service, Headmasters has grown into one of the UK’s biggest salon groups, consisting of 56 salons and 2 academies, employing over 700 Stylists, 200 Apprentices and 100 Front of House Team across London and Surrey.



The KMG brief was to take Headmasters from traditional marketing to an online digital strategy. Headmasters have a growing network of salons across London and Surrey, with one or two on most high streets in London and Surrey. They wanted to increase brand awareness, direct response with new customers booking in, having their hair styled and then turning into lifelong customers.


KMG are delivering a multi-channel solution across Google Ads and Social Advertising. This strategy is unique and bespoke for each salon depending on their capacity, geography and demographical targeting. It is flexible and adaptable with engaging performance creatives on Social and a water-tight campaign on Google.


  • Over ten thousand phone calls and bookings = 100s of new customers
  • Excellent brand recall for new customers
  • Avg. CTR of 20%
  • Up to 40% CVR