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Everything you need to know about advertising on TikTok in 2 minutes

BY TOM HART | May 25, 2021

TikTok is a short-form, video-sharing app that allows users to create and share 15-second videos, on any topic. It is the perfect platform to unleash a brand’s creative side 

What is TikTok? 

Due to the short format, neither the creation nor the watching process takes much time or effort, but of course, the more effort you put in the better the video is going to look. 

As soon as the app is open, videos start to play. Potential customers are immediately immersed within the platform. 

Having launched in 2016, the video app saw massive growth during the COVID pandemic in 2020 and is considered to be the fasted growing social media platform.

Who is on TikTok?

TikTok is created with youngsters in mind, 80% are between the ages of 16 - 24. The biggest audience comes from the USA but is available in over 150 countries. 

Why advertise on TikTok? 

Effective reach & engagement, it is one of the world’s most downloaded apps and can cover a range of marketing goals. 

Creative ad formats & tools mean that you can choose which visuals best suit your campaign objective including horizontal, vertical and square videos. Tools include the video creation kit and automated creative optimisation. 

Target potential customers precisely, targeting options include gender, location, age, interests, options for custom audiences and “lookalikes” too

Key methods to market using TikTok 

Create a branded channel, content can be made relatively quickly and without a huge budget. You’re best off beginning by interacting with popular content, trending hashtags, memes etc. and sharing these. Make use of TikTok’s editing tools to ensure its unique content.  

Influencer marketing allows you to collaborate with influencers which is a very powerful and popular method of getting reach and engagement for new brands. This method is great for creating trust from potential new customers too. TikTok has a Creator Marketplace, especially for linking brands and creators. 

For more information on how TikTok and other social media channels can help grow your brand then get in contact with one of our Paid Social experts on 0203 368 8556 or to see how we can help grow your brand online.


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