A well-formed marketing strategy almost always starts with a plan, know what you are going to say and when you are going to say it. There also needs to be consistency, when it comes to Twitter there is no point Tweeting every day for a week and then running out of ideas by the time week two comes round.
Whilst there will always be a need for a level of freedom and flexibility to react to events in real-time, a well thought out and properly planned strategy is going to provide a great base for your marketing strategy.
To help with this, Twitter has provided a free strategic guide (download here) to help marketers plan out their tweets but also help define what their brand means and how it should be depicted online.
The monthly worksheets allow users to create objectives and define how they are going achieve them on a month-by-month basis and there is a daily calendar when Twitter has penned in some key events. As well as some ideas on how to make sure consistent content is being created, allowing the audience to get to know the brand and the messaging behind it.
The is equally useful to brands just starting out as it is to brands who may have been around for a while but are struggling to get their message across online.
It has never been more important for brands to have an online presence and guides like this can really help build a consistent strategy.
Whilst there is the option to just post organically on Twitter, to make the most of the platform as a brand using the paid option to get promoted tweets in front of your ideal audience can really help drive interest, traffic and conversions. If you need help with this, get in contact with our Paid Social experts 0203 368 8556 or firstname.lastname@example.org to see how we can help grow your brand online.