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On the blog

On the blog – Facebook Shops

BY TOM HART | May 8, 2020

Introducing Facebook Shops, a new online shopping experience.

I think this particularly important right now because so many small businesses are moving online to deal with the economic fallout from Covid-19. As people are being told to stay home, physical storefronts are having a hard time staying open and millions of people are losing their jobs. I've been personally working with our teams on Facebook Shops every day for the last couple of months so we could accelerate launching it to small businesses who could use tools like this now.

Mark Zuckerburg, CEO Facebook

Help people find more products they’ll love.

With Facebook Shops, people can discover your brand and explore your curated product collections without leaving Facebook or Instagram. They can find your shop easily from your Facebook Page, your Instagram profile or simply by swiping up from your Instagram Stories.

Facebook shop Example

Design your shop. Build your brand.

With full-screen photos and customizable collections, Facebook shop lets you build a brand identity and inspire product discovery on Facebook and Instagram.

Manage your digital storefront from one place.

Shared collections across Facebook and Instagram give customers a unified online shopping experience in both apps. Any change you make to a shared collection in your shop goes live on both.

Get global reach.

Online shoppers and customers around the world can quickly access your shop and see your collections from your Facebook Page, Instagram profile or from one of your Instagram Stories.


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