With an overwhelming number of information sources available at our fingertips in this modern age it’s easy to understand why business owners are bewildered by marketing strategies, online platforms, algorithm updates and more! This is especially true when various schools of thought so often contradict each other. Any business owner wants to feel like they’ve made the right decision when it comes to implementing a marketing strategy for their business. In order to be able to do this it is important to fully understand the options available, two of the most popular and widely discussed methods are SEO and PPC, the latter also known as “paid search”. Both have pros and cons, but when placed in the right hands, can mean enormous gains for your business.