TikTok launched a beta for a self-serve ad platform in late 2019, enabling more advertisers to buy media on the app (as opposed to reservation buying for large orders or creator/influencer partnerships, which were the first forms of advertising available). KMG were able to get some of our clients onto this beta through our TikTok Partnership Manager, and our early campaigns were immensely successful. Given TikTok’s user base is mostly younger (18-34), we recommended our paid social clients in the education & mobile app industries get on board this rapidly growing platform.
Here’s a sneak peek of some of our early results:
Want to know what all the hype is about? Download it and try it yourself! And if you want to get your ads on the fastest growing social media platform in the world, talk to us for a winning TikTok strategy that will drive results for your business.