Get ahead of the competition with a strong mobile presence
Mobile friendly is more than a website that looks good on a smartphone. It’s what happens when a phone becomes your marketing ally – helping you engage in new ways, and in real time, so you give your customers exactly what they need, exactly when they need it.
You don’t need us to tell you that mobile is where your customers are. Mobile has now overtaken desktop as the world’s favourite way of getting online. In some countries, and with some (particularly younger) target segments, mobile is the only way people get online.
So to reach them, you have to be on mobile too.
Going mobile isn’t merely a matter of reaching a broader customer-base. You can do things via mobile you just can’t on a desktop. From SMSing a simple appointment to pinging the latest offer to a customer’s phone as they’re shopping in your store, mobile interacts. It fits the way your customers live. It engages them where they are.
And that can make a powerful difference to your business.
A mobile app can do some things even the most mobile-friendly site can’t. It can target particular customers. It can allow you to get creative with the way you deliver services or present products. It doesn’t always even have to have a Wi-Fi signal to work.
At KAU we develop essential apps, not ‘just for the sake of it’ apps. They’re apps that make a real difference to your users, or a segment of them. And they’re apps that never lose sight of their core function: to drive business.
The more you break down your target audience segments, the more effectively you can engage them. So what if you could talk to an audience segment of one? Location based tools like push notifications and beacons enable you to engage with every customer who walks within a few feet of your store – and what better way to find out about the new season fashions, the special offer, or the meal deal voucher than when you’re perfectly placed to take advantage of it?
Talk to KAU Media Group about using location based technology to pull more people into your store through the power of mobile.
Create a mobile experience your customers love and they’ll reward you. At KMG, that means developing the right mobile experience – one that fits your strategy and the way your customers interact with you.
We’ll help you explore how apps, a mobile friendly site or location based technology could transform the way your customers engage with you. Then we’ll create a mobile experience that simply, powerfully performs.
Talk to KAU Media Group about the mobile marketing strategy that suites your business. Call us on +44 (0)203 368 8556 or contact us.
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