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Google Ads, formerly known as Google AdWords, is a powerful online advertising platform that allows businesses to reach a large,…

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SEO in 2023

By Tom Hart | February 2, 2023

Search engine optimization (SEO) has been constantly evolving over the years, and with the changes that happened in the digital…

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Google set to remove similar audience segments

By Tom Hart | November 2, 2022

Recently Google has announced that similar audience segments are going to be removed, come August 2023, advertisers will no longer…

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Google releases helpful content update

By Tom Hart | September 2, 2022

Recently Google has started rolling out a new algorithm update, as will many of the recent algorithm updates, this one…

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The Importance of Topical Relevance and Authority in an SEO Strategy

By Tom Hart | July 29, 2022

As an experienced marketer, you’ll know that one of the most crucial elements of a successful SEO campaign is producing…

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Google provides an automatic update tool for Smart Shopping to Performance Max upgrades

By Tom Hart | July 1, 2022

Back in Q4 2021, Google launched its new Performance Max campaigns for Paid Search advertisers, giving them the ability to…

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Google Announces May 2022 Core Update

By Tom Hart | May 27, 2022

Google makes algorithm updates 10 – 15 times per day so you can see different results for the same search…

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New Customer Acquisition goals added for Performance Max campaigns

By Tom Hart | May 2, 2022

A new optimisation feature is being added to Google’s Performance Max campaign type. There will be a new goal which…

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YouTube drops maximize lift bidding

By Tom Hart | April 1, 2022

As of April 1st 2022, Google has ended its support of Maximized Lift bidding for YouTube in order to focus…

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TikTok extends videos to 10 minutes

By Tom Hart | March 1, 2022

TikTok has increased the maximum duration of videos users can create once again. When TikTok first launched, and grew to…

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Desktop page experience to be introduced in February 2022

By Tom Hart | February 1, 2022

Google has announced that February 2022 will see the rollout of the long-awaited page experience ranking to desktop. This was…

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