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In what has been a busy month for Google updates, Google announced the release of a spam update on the…

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Google Rolls Out June 2021 Core Update

By Tom Hart | June 28, 2021

This month saw the announcement and rollout of Googles latest core update. Imaginatively called the ‘June 2021 Core Update’, Google…

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Changes made to keyword matches

By Tom Hart | May 27, 2021

If you haven’t heard about the recent changes Google Ads’ made to keyword match types here’s everything you need to…

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Everything you need to know about advertising on TikTok in 2 minutes

By Tom Hart | May 25, 2021

What is TikTok?  TikTok is a short-form, video-sharing app that allows users to create and share 15-second videos, on any topic….

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Free Planning Guide for Your 2021 Tweet Strategy

By Tom Hart | May 4, 2021

A well-formed marketing strategy almost always starts with a plan, know what you are going to say and when you…

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Google review update fully rolled out

By Tom Hart | April 30, 2021

If you haven’t heard about the recent review update Google released then let’s provide some context. This update focuses on…

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What happened to featured snippets?

By Tom Hart | April 1, 2021

Firstly, if you are wondering what featured snippet is, it is a short section of text, a table or a…

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Apple’s iOS 14, ATT, and what this means to Facebook Ads performance in 2021

By Tom Hart | March 29, 2021

Online privacy is a huge concern. Who knew? Well…Apple and Facebook… …and apparently, amongst many other of the uber privacy-infiltrating…

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What is Passage Rank and how will it impact my website?

By Tom Hart | February 23, 2021

Earlier this month Google tweeted that Passage Ranking is now live for English Language queries in the United States. This…

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Snapchat advertising: what do you need to know before starting?

By Tom Hart | February 10, 2021

Snapchat – if you’ve not used it before, there’s a chance you’ve at least heard of it! The American messaging…

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What are Core Web Vitals and how will they impact my website?

By Tom Hart | January 29, 2021

Recently Google has been more forthcoming with announcements on how they are going to be updating their algorithms and ultimately…

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