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Google provides an automatic update tool for Smart Shopping to Performance Max upgrades

By Tom Hart | July 1, 2022

Back in Q4 2021, Google launched its new Performance Max campaigns for Paid Search advertisers, giving them the ability to…

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Google Announces May 2022 Core Update

By Tom Hart | May 27, 2022

Google makes algorithm updates 10 – 15 times per day so you can see different results for the same search…

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New Customer Acquisition goals added for Performance Max campaigns

By Tom Hart | May 2, 2022

A new optimisation feature is being added to Google’s Performance Max campaign type. There will be a new goal which…

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YouTube drops maximize lift bidding

By Tom Hart | April 1, 2022

As of April 1st 2022, Google has ended its support of Maximized Lift bidding for YouTube in order to focus…

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TikTok extends videos to 10 minutes

By Tom Hart | March 1, 2022

TikTok has increased the maximum duration of videos users can create once again. When TikTok first launched, and grew to…

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Desktop page experience to be introduced in February 2022

By Tom Hart | February 1, 2022

Google has announced that February 2022 will see the rollout of the long-awaited page experience ranking to desktop. This was…

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Out with FLoC, in with Topics

By Tom Hart | February 1, 2022

Google is still struggling to work out how they are going to proceed without cookies tracking our every online movement….

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Wellbeing in the Workplace

By Tom Hart | December 2, 2021

It is safe to say with the demand of the modern world it is easy to struggle with mental stability,…

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Your Christmas Checklist Digital Marketing Edition

By Tom Hart | December 2, 2021

‘Tis the season to be selling! I think we can all agree that this year has flown by and with…

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10 Tips to a successful Black Friday!

By Tom Hart | November 2, 2021

Black Friday is fast approaching! From once humble beginnings over in Philadelphia in the 1950’s, it is now an online…

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