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First things first, Google’s new technology, MUM, stands for Multitask Unified Model. It is the latest of the updates that…

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Google updates the way it handles Title Tags

By Tom Hart | September 1, 2021

Any of you who take a keen interest in all things SEO will have noticed recently that there has been…

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Twitter waves goodbye to Fleets

By Tom Hart | August 2, 2021

July 2021 saw Twitter announce that they will be removing fleets from the platform. They were originally introduced in November…

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Why is User Experience so important to SEO?

By Tom Hart | July 30, 2021

As internet use and particularly mobile internet use has risen over the years, more and more businesses have started focusing…

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Spam update released by Google – June 2021

By Tom Hart | June 30, 2021

In what has been a busy month for Google updates, Google announced the release of a spam update on the…

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Google Rolls Out June 2021 Core Update

By Tom Hart | June 28, 2021

This month saw the announcement and rollout of Googles latest core update. Imaginatively called the ‘June 2021 Core Update’, Google…

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Changes made to keyword matches

By Tom Hart | May 27, 2021

If you haven’t heard about the recent changes Google Ads’ made to keyword match types here’s everything you need to…

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Everything you need to know about advertising on TikTok in 2 minutes

By Tom Hart | May 25, 2021

What is TikTok?  TikTok is a short-form, video-sharing app that allows users to create and share 15-second videos, on any topic….

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Free Planning Guide for Your 2021 Tweet Strategy

By Tom Hart | May 4, 2021

A well-formed marketing strategy almost always starts with a plan, know what you are going to say and when you…

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Google review update fully rolled out

By Tom Hart | April 30, 2021

If you haven’t heard about the recent review update Google released then let’s provide some context. This update focuses on…

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What happened to featured snippets?

By Tom Hart | April 1, 2021

Firstly, if you are wondering what featured snippet is, it is a short section of text, a table or a…

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