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Google Ads, formerly known as Google AdWords, is a powerful online advertising platform that allows businesses to reach a large, targeted audience through various advertising channels. Ecommerce businesses, in particular, can benefit greatly from using Google Ads, as it provides them with a cost-effective way to reach potential customers and drive traffic to their website. In this article, we’ll explore why ecommerce businesses should use Google Ads and how it can help them achieve their marketing and sales goals.

Search engine optimization (SEO) has been constantly evolving over the years, and with the changes that happened in the digital landscape in 2022, it’s expected that SEO in 2023 will also change. Here are some of the key areas that you need to focus on in 2023 to improve your website’s search engine rankings.

Recently Google has announced that similar audience segments are going to be removed, come August 2023, advertisers will no longer have access to the similar audience feature.

Recently Google has started rolling out a new algorithm update, as will many of the recent algorithm updates, this one also focuses on improving user experience and prioritising useful and knowledgeable website content. This update is being referred to as the helpful content update and has not finished rolling out yet.

As an experienced marketer, you’ll know that one of the most crucial elements of a successful SEO campaign is producing engaging and valuable content for your target audience. 

Back in Q4 2021, Google launched its new Performance Max campaigns for Paid Search advertisers, giving them the ability to advertise across five of Google’s properties, Search, Shopping, Gmail, YouTube and Discovery.

Google makes algorithm updates 10 – 15 times per day so you can see different results for the same search at various times during the day, however, these are generally small adjustments to the algorithm that aren’t noticeable for the large majority of web users.

A new optimisation feature is being added to Google’s Performance Max campaign type. There will be a new goal which focuses on new customer acquisition made available, with the ability to target people who have not previously been customers.

As of April 1st 2022, Google has ended its support of Maximized Lift bidding for YouTube in order to focus on more enhanced ad offerings that align with how advertisers want to buy.

TikTok has increased the maximum duration of videos users can create once again. When TikTok first launched, and grew to the social media behemoth it now is, videos were limited to 15 seconds long.

Google has announced that February 2022 will see the rollout of the long-awaited page experience ranking to desktop. This was previously introduced on mobile last year and we covered that in our Core Web Vitals blog. This will see another, large scale, update to Google’s organic algorithms and in turn, the organic performance of websites.

Google is still struggling to work out how they are going to proceed without cookies tracking our every online movement. The internet giant has announced that it will phase out the use of cookies, which will impact the ability of paid search campaigns to target audiences, although that has been delayed until 2023. This recent announcement might suggest that it is being pushed back because they don’t actually know how best to proceed.

It is safe to say with the demand of the modern world it is easy to struggle with mental stability, we have high pressured jobs, we have bills to pay, a social life to keep up with, all whilst trying to make something of ourselves and feel we are living “our best life”.  With 30% of the population struggling with mental health issues it is more important now than ever for it to be not only spoken about but for us to work together and to support one another.

‘Tis the season to be selling! I think we can all agree that this year has flown by and with last Christmas being the height of the pandemic, we are ready to celebrate with our friends and families, sharing gifts, wining and dining and overall, just enjoying ourselves!

Black Friday is fast approaching! From once humble beginnings over in Philadelphia in the 1950’s, it is now an online phenomenon. Since 2014 it has been a huge event. Marketing professionals are now preparing months, or maybe even a year, in advance. From small startups to large well-known businesses such as John Lewis and ASOS, black Friday plays an important role in their yearly performance. With the tips below you too can have a successful Black Friday!

First things first, Google’s new technology, MUM, stands for Multitask Unified Model. It is the latest of the updates that Google has rolled out to better understand language and search intent. The ability to handle tasks simultaneously is what sets it apart from previous incarnations as well as being able to understand 75 languages.  

It is no surprise that Tiktok has been a huge benefit to business owners over the last couple of years, with just over 15 billion active daily users, its fun and the creative platform is one of the top social media apps to build your business on.

Any of you who take a keen interest in all things SEO will have noticed recently that there has been a controversial update around the way Google handles title tags.

July 2021 saw Twitter announce that they will be removing fleets from the platform. They were originally introduced in November 2020 in a blog announcement. Fleets were introduced as a perfect way to ‘share momentary thoughts’ and would only last for 24 hours. Twitter believed it would get more people sharing their thoughts and getting involved on the platform.

As internet use and particularly mobile internet use has risen over the years, more and more businesses have started focusing their marketing efforts in online marketing, after all that is where their customers are now.  

In what has been a busy month for Google updates, Google announced the release of a spam update on the 23^rd June with the second part of the update being released on the 28^th June.

This month saw the announcement and rollout of Googles latest core update. Imaginatively called the ‘June 2021 Core Update’, Google announced this update via Twitter on the 2^nd June and began rolling it out on the same day. Our team of SEO experts have detailed what to expect from this latest update.

If you haven’t heard about the recent changes Google Ads’ made to keyword match types here’s everything you need to know summed up by our paid search experts.

What is TikTok? 

TikTok is a short-form, video-sharing app that allows users to create and share 15-second videos, on any topic. It is the perfect platform to unleash a brand’s creative side 

A well-formed marketing strategy almost always starts with a plan, know what you are going to say and when you are going to say it. There also needs to be consistency and when it comes to Twitter there is no point tweeting every day for a week and then running out of ideas by the time week two comes round.

If you haven’t heard about the recent review update Google released then let’s provide some context. This update focuses on the content used within product reviews and was announced as being fully rolled out on the 22^nd of April. The basis of the update is to reward review content that gives valuable information about the products, rather than just a short or templated review.

Firstly, if you are wondering what featured snippet is, it is a short section of text, a table or a list that appear at the top of search results that directly answers a search query. It is also known as position 0 as it ranks above the 1^st organic result on the search page, as shown below.

Online privacy is a huge concern. Who knew?

Earlier this month Google tweeted that Passage Ranking is now live for English Language queries in the United States. This update was announced last year and website managers, along with SEO professionals, have been waiting on Google to reveal when it was going to be rolled out.

Snapchat – if you’ve not used it before, there’s a chance you’ve at least heard of it! The American messaging app, approaching a decade since its initial release, has entranced younger audiences with its self-deleting messages and emphasis on new, rapidly generating content.

Recently Google has been more forthcoming with announcements on how they are going to be updating their algorithms and ultimately how that is going to impact website rankings. Back in 2016, Google announced that they would be moving to a mobile-first index and more recently they have started announcing when core updates are going to happen before rolling them out.

Are you missing out on potential conversions because your website does not have Smartchat? KMG Smartchat is our live chat tool technology that on average gives businesses a 30% increase on their conversions.

Content is King. Whether you’ve heard this phrase or not, you should know why it’s important. The factors that determine where your website ranks on Google’s search results are changing as algorithm updates evolve and new ones are introduced. These updates focus on improving user experience and a large part of this experience relies on website or blog content.

Could you explain a little more about your position as Head of Client Services?

In addition to helping our clients get great results from their digital activity and understand more about this ever changing industry, I also lead the Account Management team and provide insights for potential clients.

Knowing the current situation before investing significant time and money is critical.

Could you explain a little more about your position as Paid Media Executive?

Building & managing paid media campaigns across a range of channels – Google, Facebook, Bing, LinkedIn, TikTok.

Smart Shopping campaigns are now widely used by agencies as a way of automating the optimisation of thousands of products for e-commerce clients. We’ve audited many accounts now with successful Smart Shopping campaigns, but there are some drawbacks too.

Fill your marketing funnel with hyper-relevant, highly-targeted customers in the market for your services!

#BlackLivesMatter

If you have a verified Google My Business profile for your business, you can now select to show your business as either/or black owned, women-led and LGBTQ-friendly in the latest update this month. These icons are then shown as part of your business’s profile alongside Google reviews, location mapping and your opening times.

On the 30th of July 2020, law makers held an initial hearing with the chief executives of the tech industries four most powerful players.

Want a successful relationship with your PPC agency? Of course, you do.

PPC agencies are the wizards/gurus/ninjas/hackers/experts who can bring businesses leads, sales, and traffic from paid ads. It’s of my opinion that the better your relationship with your agency, the better your results. Here are, in my experience, some top tips for starting/maintaining your relationship with your agency:

Have you ever wondered what an Agency considers a good client to be? Well, Principal Consultant Sam has outlined 5 criteria for a client that fits the bill. What do we look for in a perfect client?

It’s very interesting for us at KMG to watch how this movement unfolds. After the Cambridge Analytica scandal, the world’s eyes were opened to the true extent of the influence that Facebook has. It is not just a platform that stands alone objectively and therefore, innocently. Fake news spreads misinformation. This can be used to manipulate behaviour and even worse, Facebook’s algorithm that “provides personalised content” for the user, can re-affirm the user’s warped view of reality. It can then feed them with content that confirms their world view, radicalising and accelerating. The misinformation can have serious ramifications. Not to mention, extremist and hateful groups can mobilise in their thousands globally using Facebook.

Meet Campaign Professional Navin, a super cool and effortlessly trendy guy with a collapsible bike. He has a great attitude to life and a beautiful baby boy called Jazz.  

Meet Account Manager Gabi… who fell in love with London from her first trip here as a teen. Originally from Cape Town, Gabi has been living in London for nearly 9 and has been involved in the digital marketing world for 8 years.

Introducing Facebook Shops, a new online shopping experience.